Compare Asia Group

Portfolio of financial comparison websites in six countries

Project summary

The client

MoneyHero Group is a leading fintech company in Greater Southeast Asia. They specialise in online personal finance and insurance aggregation and comparison.

What I did

Compare Asia Group owns a portfolio of rapidly growing financial comparison websites in six countries worldwide. As the lead designer I was responsible for developing the visual system for the entire suite of products. I worked alongside a UX designer to establish user flows for obtaining quotes and comparison search results. We focused on simplicity and ease of use to ensure high conversion.

Key results

services

Web design

Interface design

Design system

Role

UX Consultant

Duration

10 months

Project milestone #1

Web design

Working closely with business stakeholders, engineers and product teams, I delivered complex, high-quality, responsive web site designs that were deployed around the world.

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Testimonial

project highlight

Project milestone #2

Interface design

A core pillar of Compare Asia Group was their suite of financial comparison web sites. This included credit cards, mobile phone and data plans, car insurance and home loans. The challenge was to design a coherent design system that could be used for each of these disparate sites.

project highlight

Project milestone #3

Design system

I established a design system for the suite of web sites to ensure consistency and brand cohesion across the company, These are a few example pages from the style guide that was produced as part of the design system governance work.