Nutrimum

Personalised website that provides mothers with nutritional information throughout their pregnancy

Nutrimum product packaging. The objective of the website was to support the release of this new product.

Project summary

The client

Danone is a multinational food-products corporation, specializing in dairy products, bottled water, baby food, and medical nutrition, with a strong focus on sustainability and health.

What I did

The Nutrimum site was created to support the launch of a new product range for Danone. The objective of the website was to empower, motivate and support breastfeeding and expecting mothers with information about the importance of maternal nutrition. I was responsible for UX & design and working with content creators to define a strategy for the site.Danone is a multinational food-products corporation, specializing in dairy products, bottled water, baby food, and medical nutrition, with a strong focus on sustainability and health.

Key results

  • 20,500 monthly page views
  • 3% conversion rate
services
Web design
Product strategy
Role

Lead Designer

Duration

3 months

Project milestone #1

Web design & product strategy

The website is a personalised 'knowledge base' that provides users with relevant articles and recipes based on where they are in their life journey—from pre-conception to pregnancy to breastfeeding. I worked closely with the design agency to achieve brand consistency and with writers commissioned to write content to ensure a cohesive end result.

Testimonial

project highlight
Project milestone #2
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Project milestone #3
project highlight

Results

20,500 monthly page views

3% conversion rate