The client
Tesco is one of the world's largest grocery and general merchandise retailer, known for its wide range of products and services.
What I did
Generating more revenue in the UK for Tesco than Coca-cola, the Finest range is an essential product for Tesco. Working with Weiden + Kennedy who were responsible for the rebrand, I lead the creative team responsible for the digital strategy to communicate the new Finest story online. The purpose of the website was to help bring fresh life into the brand by promoting the providence narrative and support each featured product with original, healthy recipes.
Key results
services
Web design
Product strategy
Role
Lead Designer
Duration
4 months
