Native app design and marketing web site for portable hydrogen-powered electronic device charger
The UPP Hydrogen Power Cell is a portable device that provides renewable energy for electronic devices by converting hydrogen into electricity, with water and heat as the only byproducts.
I worked closely with stakeholders and led a design team to develop a mobile app and marketing website, iterating on designs based on user testing, client feedback, and data analysis to launch a new product.
UX Lead
6 moths
The supporting native mobile apps monitor fuel cell performance and allow users to locate nearby replacement fuel cells.
The website was developed to introduce the product, provide technical details of the product and present a streamlined shopping experience for conversions.
The UPP Hydrogen Power Cell's launch was a mixed success. It achieved some recognition and adoption, particularly among specific niche markets. However, its overall market penetration was limited due to various factors, including practicality concerns, consumer awareness, and logistical challenges related to hydrogen refueling.
